Course Overview

What is Digital Marketing ?

Digital Marketing is marketing of products or services with various digital devices and technologies like mobile, laptop, internet etc. A Digital Marketer uses digital channels to reach the target audience to build brand awareness and promote products or services. Digital marketing includes search engine optimization, pay-per-click, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics and affiliate marketing. Internet advertising includes using social media platforms such as Instagram, Facebook, and Twitter, via information and content sent through emails and ads, billboards, radio, and print media to target and reach potential customers.To become a digital marketing specialist, you need to have knowledge in data analysis, SEO & SEM, content creation, communication skills, social media management and basic design skills.

Why Digital Marketing ?

In today's world, everything has become digital. Everyone is connecting and communicating online. With the growth in social media, the field also seems to go upward in the upcoming years. Digital Marketing Specialist is the top 10 in-demand jobs. Internet advertising has already overtaken television, one of the largest advertising segments. Since there are many digital marketing strategies, the related jobs are in quite high numbers.These numbers are highly dependent on the expertise you possess, your experience in the industry, and the size of the company. Digital Marketing is a well paid job. Being an SEO expert with Google Ads certification helps you work as a freelancer and explore more options. The best way to learn Digital marketing skills is to enroll in a certified digital marketing course.

What you’ll learn ?

In these digital courses  you’ll learn how to grow a business online from scratch. Here you’ll learn about the various digital marketing tools, how to research marketing strategies, how to market your business with email, tips for writing magnetic content, an overview of SEO and various marketing methods through youtube, facebook, twitter, quora and more.